YouTube Sponsored Search
In the second half of ‘08, YouTube surpassed Yahoo to become the second largest search engine after its own parent property, Google, according to various comScore reports. With this bump in traffic and...
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Rich Media Ads in Search: Google’s Video Plus Box (VPB)
Google recently introduced an expandable rich media ad to their ad offering in the Google Search Network. Video Plus Box (or VPB) is a new feature in Google Search that allows a user to watch a short...
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Yahoo! Rich Ads in Search
Search engines are implementing more rich media – video, pictures, reviews, maps, etc. – in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Currently...
View ArticleSEO Best Practices for YouTube
Last week I authored an article entitled 10 SEO Tips For YouTube that was published on iMediaConnection, a great publication for digital marketers. In the article, I address the often overlooked...
View ArticleSearch Engine Land Article: The Key to Top Video Rankings on YouTube and Google
I recently authored an article entitled The Key To Top Video Rankings On YouTube & Google on Search Engine Land. In the article, I take a look at the question “Why do some videos rank well on...
View ArticleOccupy Wall Street Goes Offline with Google TV Ads
The Occupy Wall Street (OWS) protests have witnessed incredible growth over the past few weeks, sparking international protests and getting the NYPD to back down from its “clear this park” pledge. The...
View ArticleWalkthrough of YouTube’s New Analytics Platform
Last week YouTube introduced an updated version of its Insights platform called “Analytics.” And it’s fantastic. The now dead, but not missed, Insights provided the barest glimpse into what was...
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What’s in Store for Digital Ad Spend?
Year in and year out, all online marketers hear is that our industry is growing – rapidly. Like most others, I am more interested in understanding “how fast?”, “in what areas?”, and “how does this...
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The Advertising Evolution on YouTube
More advertisers are moving to YouTube advertising in 2012 than ever before. As the second largest search engine online, YouTube has certainly become refined in its advertising tactics since Google’s...
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Google TV Ads: A Retrospective
“I am so sad to see Google TV Advertising go away!” said no one…EVER. My buddy David Waterman, who has a Google TV enabled Blu-ray player and is certainly well-versed in online marketing, actually said...
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Local Video Loving
Video advertising is a much more engaging, slicker and persuasive form of advertising than static image and text advertising. Don’t you agree? Especially if you are going for awareness or branding...
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10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving...
Google has opened a new subdivision in their AdWords interface and some of us have been invited to move in. If you’re like me, you already have your video campaigns built out in your All Online...
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Grant’s Rants – Penguin 2.0
We are excited to introduce a new blog series called “Grant’s Rants”, where The Search Agency’s Director of SEO, Grant Simmons, rants and raves about the current search marketing landscape. You can...
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Borrell Associates Report: Expected Increase in Targeted Display Advertising
Borrell Associates, an expert in local online advertising, recently published an in-depth report on the automotive industry, paying particular attention to the way the car-buying path has become...
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Video Embeds Now Appearing in Google Search Results
Google’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results. A quick search for “macklemore thrift shop”...
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Conference Insights and Big Ideas from the Internet Marketing Association
In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing...
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Yahoo + Brightroll = The Future of Online Video Advertising
Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly...
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